ACMI & ACMI X:

Speculative Rebrand:
RMIT Masters of Visual Communication Design/Australian Centre for the Moving Image


The Australian Centre for the Moving Image (ACMI) is Australia’s national museum of film, television, video games, digital culture and art.


This project, required the speculative rebrand of ACMI, including a master brand proposal, sub-brands and collateral material for one of two new Labs.


The results were a revised word mark depicting a syntactical and fluid typographic arrangement whereby the misalignment of ‘MI’ (Moving Image) implies a state of movement — a trait that is descriptive of the galleries curatorial concern.

TOP RIGHT, ABOVE
 

ACMI branded collateral for ‘Rewind After Use’—A retrospective of popular media and mediums for in-home content distribution in the 20th Century.

Rewind after use.png
ACMI Lanyard
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LEFT   Digital Preservation Box for
ACMI X Digital Preservation Lab—An initiative to engage and educate public in medium preservation and digital conservation process.